Selected projects & case studies

To reposition itself in the market, Sprout had to tell the world a new story. It was no longer claiming to be a better way to run social media—it was a better way to run your business.

A product video that turned a long list of AI capabilities into one clear advantage: the features customers wished for were already built into their workflows—not an add-on.

Every product launch needs a story worth telling. For Trellis, Influencer Marketing and Customer Care, I helped shape that story around what each made possible for our customers.